Introduction
Welcome to craftsman-usa.com (“Site”). At Craftsman®, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services.
Your privacy is our priority. This comprehensive policy has been designed to provide transparency about our data practices and to ensure you understand your rights regarding the information you share with us.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Register for a CRAFTSMAN CLUB® account
- Purchase products through our Site
- Register your tools
- Subscribe to our newsletter
- Contact our customer support
- Participate in promotions or surveys
This information may include:
- Name
- Email address
- Postal address
- Phone number
- Payment information
- Purchase history
- Product preferences
Automatically Collected Information
When you visit our Site, we may automatically collect certain information about your device and browsing actions, including:
- IP address
- Browser type and version
- Operating system
- Device information
- Referring website
- Pages viewed
- Time spent on pages
- Links clicked
- Search terms used within our Site
Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to collect information about your browsing activities. We use this data to enhance your experience on our Site and to deliver more personalized content and services.
Types of cookies we use:
- Essential cookies: Required for basic site functionality
- Preference cookies: Remember your settings and preferences
- Analytics cookies: Help us understand how visitors interact with our Site
- Marketing cookies: Track your browsing habits to deliver targeted advertising
You can control cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of our Site.
How We Use Your Information
We use the information we collect for various purposes, including:
To Provide and Improve Our Services
- Process and fulfill your orders
- Register your tools for warranty purposes
- Provide customer support
- Maintain and improve our Site and products
- Develop new products and features
For Marketing and Communication
- Send promotional emails about new products, special offers, or other information we think you may find interesting
- Deliver personalized content and recommendations
- Communicate about your account or purchases
- Notify you about changes to our policies or services
For Business Operations
- Conduct data analysis and research
- Monitor usage patterns and trends
- Prevent fraudulent transactions and monitor against theft
- Enforce our terms, conditions, and policies
- Comply with legal obligations
Legal Basis for Processing
We process your personal information based on one or more of the following legal grounds:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Our legitimate business interests
Data Sharing and Disclosure
We may share your information with:
Service Providers
We work with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
Retail Partners
As noted on our Site, Craftsman® has proud retail partnerships with stores like Lowe’s and Ace Hardware. We may share certain information with these partners to facilitate your purchases or to improve your shopping experience.
Corporate Affiliates
We may share information with our parent company, subsidiaries, and affiliated companies when necessary for the purposes described in this Privacy Policy.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
Business Transfers
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
Advertising and Marketing
We respect your preferences regarding marketing communications. We may use your information to show you relevant advertisements on our Site and third-party websites.
Social Media Advertising
As mentioned on our Site, we may share your information with social media and advertising partners to show you relevant digital ads, create similar audiences, and measure our marketing efforts.
Email Marketing
If you have subscribed to our newsletter or joined the CRAFTSMAN® Club, we will send you updates about new products, special offers, and company news. You can opt out of these communications at any time by:
- Clicking the “unsubscribe” link in our emails
- Contacting us at support@craftsman-usa.com
- Updating your preferences in your account settings
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data
- Regular security assessments
- Access controls and authentication procedures
- Staff training on data protection
- Physical security measures for our facilities
While we strive to use commercially acceptable means to protect your information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you
- Our legal obligations
- Applicable statutes of limitations
- Ongoing or potential legal disputes
- The nature of the data collected
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
For All Users
- Right to Access: You can request access to the personal information we hold about you.
- Right to Correct: You can request correction of inaccurate or incomplete information.
- Right to Opt-Out: You can opt out of marketing communications and certain data sharing.
For California Residents
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have additional rights:
- Right to Know: You can request information about the categories of personal information we collect, the purposes for which we use it, and the categories of third parties with whom we share it.
- Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out of Sale: You can direct us not to sell your personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
For European Economic Area (EEA) Residents
Under the General Data Protection Regulation (GDPR), you have additional rights:
- Right to Restriction of Processing: You can request restrictions on how we process your data.
- Right to Data Portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your personal data.
- Right to Withdraw Consent: You can withdraw your consent at any time where we rely on consent as the legal basis.
Exercising Your Rights
To exercise your privacy rights, you can:
- Contact us at support@craftsman-usa.com
- Complete the form available on our Site
- Send mail to 701 E. Joppa Road, Towson, Maryland 21286
We will respond to your request within the timeframe required by applicable law.
Children’s Privacy
Our Site is not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.
International Data Transfers
We are based in the United States, and the information we collect is governed by U.S. law. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.
For users in the European Economic Area (EEA), we ensure that any transfers of your personal data to countries outside the EEA are subject to appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.
Third-Party Links
Our Site may contain links to third-party websites, products, or services. These third parties have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. We encourage you to read the privacy policies of all websites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on our Site with an updated “Last Updated” date. We encourage you to review this Privacy Policy regularly to stay informed about our data practices.
If we make material changes to this policy, we will notify you by email (if you have provided one) or by means of a prominent notice on our Site before the changes take effect.
Craftsman® Brand Legacy and Commitment
As a brand with a rich history of providing quality tools and outdoor equipment, Craftsman® understands the importance of maintaining trust with our customers. Our commitment to privacy is an extension of our broader commitment to quality, reliability, and customer satisfaction.
From our OVERDRIVE™ mechanics tools designed to remove rounded fasteners to our V20* BRUSHLESS RP™ outdoor equipment line, we aim to provide you with products that make your projects easier while respecting your privacy throughout your journey with our brand.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: support@craftsman-usa.com
Postal Address: 701 E. Joppa Road, Towson, Maryland 21286
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.
Your Acceptance of These Terms
By using our Site, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Additional Information
Vulnerability Reporting
If you believe you have discovered a security vulnerability on our Site, please submit details through our vulnerability reporting system as mentioned on our Support page.
Fraudulent Websites
To protect our customers, we encourage reporting suspected fraudulent websites claiming to be associated with Craftsman®. You can report such sites through our “Report a fraudulent website” link on our Support page.
Accessibility
We are committed to making our Site accessible to all users. For more information about our accessibility efforts, please visit our Accessibility page.
